One thing that used to be a bigger deal than it is now is whether you should use just text in your emails or if you can have fancy ones with colors and pictures. This is super important because you can get in trouble if someone requests to leave your list and you don't remove them! Should You Use “Fancy” HTML Emails or Plain Jane Emails The thing about using a email company is that they will automatically handle “unsubscribes”. ![]() It IS okay to add people who you have asked! For example, I asked everyone I knew if they minded if I sent them my real estate newsletter, sent a signup sheet into my husbands work and actively asked people at open houses if I could send them messages. (for example, just signing into your open house isn't permission to email unless you ask them about that specifically) The fines are pretty huge, so it really is just best to use a reputable email company and NEVER add anyone who hasn't expressly said they want to get your message. ![]() The thing about email marketing now is that you have to be super careful of laws against spamming people. Which one would you sign up for if you were a potential buyer or seller? I see too many agents put their logo or headshot and offer a plain jane email newsletter. You need to make sure that you let them know what is in for them. The first thing you need is a form where people can sign up for your email list. The examples today are from ConvertKit, the email provider I use and one that I sincerely recommend my real estate friends use because of the internet marketing capabilities it has! Signup Form ![]() BEFORE you have a relationship and are just trying to convince them to call you and become a client! What we are gong to be talking about today are “internet leads”. I tell my Realtor friends to use the real estate-y ones for their business… after a lead comes in, when a listing is signed or when you go under contract. You may also know about Wise Agent or Top Producer that are more “real estate” focused. ![]() Some you may have heard of are Constant Contact or MailChimp. I have been doing internet marketing for almost 20 years now and email marketing is without a doubt my very favorite form of marketing! How Email Marketing Works (CRMs, Databases, Lists)įunctionally to do email marketing you need to use some kind email marketing company to host your forms, emails and database. When you have a rock solid email marketing strategy and system set up, it can be sitting out there, churning away behind the scenes attracting, sorting and nurturing internet leads, while you are just going about your real estate business. That said, I thought that it would be worth us taking a minute to talk about how email marketing can help you save time and money! You may be an experienced internet marketer or be brand new to email marketing. If you are reading this post you might be thinking about doing an email newsletter, a drip campaign or even an autoresponder series. Please note :: I often recommend resources, some I receive an affiliate commission for, these all help to keep this site free for you! What Is Email Marketing For Real Estate Agents From autoresponders to databases, listings and buyers to everything in between, all my best tips and ideas so you have a great understanding of email marketing for real estate agents!
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